Pixel Dispersion - BillBoard

The Concept explores the aim to fuse the surrounding external environment of the site with the advertisement. This has been achieved by emulating the dispersion of pixels which translate into the surrounding context using a series of smaller screens. We suggested a grid system to hold and support each pixel while avoiding the standard rectangular structures seen on many advertisement boards. This is designed to disrupt the advertising norms of today.

We aim to create a structure which is “reflecting of the past, illustrating of the present and hinting at the future”.

PROJECT INFORMATION & TEAM:

Architectural Design - SOTA Design Ltd

Current work stage - Concept